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MSD Animal Health’s Big Flea Project has launched a range of practice resources in support of the national media launch of the Project’s research results on 10th May. The launch attracted national broadcast and print coverage, building awareness amongst pet owners and encouraging them into veterinary practices. The Big Flea Project results will be announced by Professor Richard Wall, University of Bristol and Wildlife TV presenter Michaela Strachan.

The practice resources will include waiting room materials such as noticeboard display cards, posters and reception desk prompt cards. There is also an on-demand webinar on the Big Flea Project research results. Professor Richard Wall shares the surprising results of the project along with Dr Ian Wright, Head of ESCCAP UK and Ireland, discussing the zoonotic implications of the findings. The webinar is available via the MSD Animal Health Hub by following the link below. In-practice training is also available by contacting your MSD Animal Health account manager.

Nicola Barclay, Senior Product Manager at MSD Animal Health comments: “Building awareness of the risks of fleas to practices and pet owners is at the forefront of our campaign. Our practice resources aim to build awareness amongst veterinary staff to help ensure staff and clients are not put at risk. Our supporting consumer campaign, launching on 10th May, will aim to build awareness amonst pet owners and encourage them to seek advice from their vets. Our previous media launches have received attention from some of the highest profile media channels, including the One Show and Radio 4’s Today programme, so it’s important that veterinary practices are equipped with all the information they need to answer pet owners’ questions and concerns.”

For further information contact your MSD Animal Health account manager.

Webinar link: