Specialist marketing and PR agency, Companion Consultancy, has appointed a new account manager who will be dedicated to the pet and equine trade. Francesca La Rosa has 14 years of experience operating in the independent pet sector, working in collaboration with supply partners and specialist retailers. She has been instrumental in launching new products to the UK market. Additionally, she has supported established brands with bespoke sales and marketing campaigns to drive brand awareness and deliver success.

Fran said, “I am excited to take on the new role of account manager for pet and equine at Companion Consultancy. I’ve known the agency and its strong reputation across pet and vet for some time, so it’s been great to become part of all that it has to offer.”

She attributes her positive results to her passion for animals and a preference for dynamic work environments, where she thrives on collaborating with cross-functional teams to achieve common goals, “Being able to offer a range of services to help brands and retailers reach their audiences is invaluable – Companion can do everything from social media, copywriting, design, video, podcasts, website SEO, and animation as well as sales force product training and customer service support. With today’s pet owner becoming increasingly well informed, having access to expert support is really important.”

Since 2002 Companion Consultancy has been helping animal health, veterinary and pet trade companies with their veterinary PR and communications. Director, Susan McKay, commented, “I am delighted that Fran has joined our team. We have a lot of experience in the pet trade sector, with many long standing clients and it’s an area we are keen to expand. An understanding of pets goes with territory – as we have three vets working in the agency – and we also have an appreciation for the challenges around gaining retail distribution and consumer engagement. Fran’s insight into pet trade complements all of that and also offers additional perspectives around retail channels and environments for the benefits of our clients.”

Outside of work, Fran enjoys long walks on the beach with her family and two small dogs, paddleboarding and volunteering as a Team Leader for the RSPB.

Fran, can be contacted by emailing francesca@companionconsultancy.com or call 07354 847815 For further information visit www.companionconsultancy.com.

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