New investment in training for the ‘backbone’ of its practice teams


Medivet has partnered with the British Veterinary Receptionist Association (BVRA) to give all of its Client Care Assistants (CCAs) the opportunity to study for its Accredited Veterinary Receptionist (AVR) award, which helps receptionists learn the skills, knowledge and mindsets required to contribute to the practice’s overall goals of clinical resolution, client satisfaction, financial resolution and colleague satisfaction.

Commenting on the initiative, Craig McDonald RVN, Area Manager at Medivet, said: “Our CCAs are the backbone of our practice teams and essential to ensure we meet our goals of delivering exceptional care, not just to patients but also to our clients.

“Many of our CCAs have already achieved AVR Bronze level and have told us about the positive effect it has had on their motivation, performance and enjoyment of their work. As a result, we want to ensure that this opportunity is now available to all members of this important team. It is a significant investment and likely to be a first step as many of our CCAs are also keen to work towards the Silver and Gold level AVR.”

Kay Watson-Bray, co-founder of the BVRA, said: “We are delighted to be working with Medivet, supporting and training their CCAs through our Accredited Veterinary Receptionist (AVR) award and BVRA membership. The AVR award incorporates a wealth of resources for individual receptionists and for those who train and coach them. The aim of this award is to provide a structured body of knowledge for receptionists to master, leading to improved customer service, increased morale within the practice and a sense of personal achievement.”

Wendy Brown, Client Care Assistant at Medivet’s Oldham Chadderton practice, who has achieved AVR Bronze level said: “Studying for the course helped me to feel like a valued member of the team. It also boosted my confidence and I hope to study for the Silver and Gold level awards soon. I’ve worked at the practice since I left school and I’m nearly 62. I’m proof that you’re never too old to learn!”

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