google-site-verification: google28f501b00d980d5f.html MSD Animal Health Team Creates Keeping Britainís Pets Healthy Well-Being Village at DogFest - Vetpol Community

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MSD Animal Health Team Creates Keeping Britainís Pets Healthy Well-Being Village at DogFest

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  • MSD Animal Health Team Creates Keeping Britainís Pets Healthy Well-Being Village at DogFest

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    MSD Animal Healthís team combined preventative healthcare and senior pet advice, including details on diabetes and dry eye, at the recent DogFest event. The Well-Being zone formed part of MSD Animal Healthís Keeping Britainís Pets Healthy (KBPH) initiative and kept the team busy removing ticks, educating owners on infectious diseases in their local area, weighing dogs, and giving out goody bags and poop collectors.

    Daniel Guerrero, Product Manager at MSD Animal Health explained: ďA major focus of our KBPH initiative is to engage pet owners in the importance of preventative healthcare and impress on them the value of seeking advice from their local vet. We invested in creating a Well-Being Village at both DogFest events so our team could meet pet owners and vets face-to-face and engage them in the importance of a whole range of preventative health issues including vaccination and tick and flea control. The relaxed atmosphere of the festival was a great way of encouraging interest and gave us the opportunity to also provide take-away materials that would extend their knowledge and encourage them to find out more from their vets.Ē

    MSD Animal Healthís KBPH preventative healthcare initiative was launched earlier this year with the first ever set of evidence-based guidelines1 on improving the approach to the preventative healthcare consultation. The guidelines have been created following extensive research carried out in partnership with the Centre for Evidence-based Medicine at the University of Nottingham. They offer a set of recommendations that aim to support and enable the veterinary practice team to implement a consistent, effective approach towards delivering improvements in preventative healthcare.

    If you are interested in learning more go to www.kbph.co.uk.

    1 Developing practical recommendations for preventative healthcare consultations involving dogs and cats using a Delphi technique. Natalie Robinson, Zoe Belshaw, Marnie Brennan, Rachel Dean. Vet Record (2019) 10.1136/ vr.104970 (in press).

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