google-site-verification: google28f501b00d980d5f.html Get ‘hands-on’ and tailor language to engage dog owners in canine osteoarthritis (OA) cases, encourages RCVS specialist - Vetpol Community


No announcement yet.

Get ‘hands-on’ and tailor language to engage dog owners in canine osteoarthritis (OA) cases, encourages RCVS specialist


  • Get ‘hands-on’ and tailor language to engage dog owners in canine osteoarthritis (OA) cases, encourages RCVS specialist

    Click image for larger version

Name:	Zoe Belshaw.png
Views:	3
Size:	1.76 MB
ID:	47282

    Veterinary communications consultant, Zoe Belshaw, has called on vets to involve owners in the examination process and management of their dog’s OA. By encouraging owners to feel the physical impact of osteoarthritis in their dog and helping them to take ownership of their dog’s management plan, vets could see better engagement and more uptake of their recommendations.

    Elanco Animal Health, maker of Onsior™, has created a film in collaboration with Zoe Belshaw, an RCVS and European recognised internal medicine specialist. They recognised that vets are often left frustrated by these consults if the owner isn’t able to recognise that their dog has a painful condition. This is often then compounded by the time restrictions in a short consult, leaving vets unable to fully communicate the implications and treatment options for the disease.

    The video draws on Zoe’s PhD research in which she interviewed dog owners on the subject, to offer vets tips to help engage owners on the topic of OA in their pet.

    Zoe encourages vets to tailor their language to each case, in particular, using the language dog owners will use. While undertaking her research Zoe noticed that many owners do not talk about OA in the same way that vets might; instead of referring to lameness or pain, many owners will refer to the actual physical signs of OA such as stiffness or communicate that their dog is slowing down.

    Zoe has also warned that not all owners are convinced by visual demonstrations such as flexing and extending the dogs joints. Instead, she suggests encouraging the owner to get hands-on.

    She says: “Point out the visual changes suggestive of osteoarthritis that you can see, such as muscle loss, scuffed nails, and enlarged joints. And encourage them to have a look and a feel, comparing affected and unaffected joints. Hopefully, the owner may be more receptive to the conversation now they associate it with a symptom they can recognise.”

    Additionally, Zoe found that many owners of older dogs often misinterpret the signs of OA as ‘just old age’ and may not be aware that the condition can be managed effectively with medication, the right exercise, diet and by making modifications in the home.

    Zoe reassures owners about treating OA with medications, such as NSAIDs: “Evidence available to date suggests that NSAIDs are the treatment type that are most likely to be effective in dogs with OA. “

    Zoe believes the importance of empowering owners at home shouldn’t be underestimated. By creating a management plan with the owner, vets are able to encourage them to better manage the condition at home.
    To make this quick and easy, Elanco has produced an OA management template which enables both the vet and the owner to create a tailored plan. It also provides the owner with information to take away with them about how to modify their home, written in collaboration with Founder of Canine Arthritis Management, Hannah Capon.

    Lastly, Zoe recommends a whole practice approach to becoming experts on OA. She particularly praises vet nurses, saying:

    “Vet nurses often have great ideas about how to explain the condition in a way that owners understand. Better owner understanding of OA should lead to better adherence to treatment plans and ultimately better clinical outcomes.”

    The communication film with Zoe Belshaw is part of a wider campaign driven by Elanco to help vets and owners communicate more easily on the subject of OA. To watch the full video click here.

    To access the suite of assets Onsior has created (which includes the management plan, social media posts for the practice, and infographic to help owners to spot the signs of OA) visit:

    Attached Files
      Posting comments is disabled.



    Article Tags


    Latest Articles


    • Zoetis UK Ltd – We Have Moved
      by Kristina Kisbee

      Zoetis Ltd would like to let those of you who may not know we have moved to a new office location. As of the 17th June our new home is;

      Zoetis UK Ltd, First Floor, Birchwood Building, Springfield Drive, Leatherhead, Surrey, KT22 7LP

      It is an exciting move which sees us set up in a brand-new office space. A new space that is much appreciated as we continue to grow our teams to support our evolving range of products and solutions we offer across the continuum of care....
      Today, 01:02 PM
    • Davies Green Team takes action for World Environment Day
      by Kristina Kisbee

      The enthusiastic Green Group at Davies Veterinary Specialists (Davies), Hertfordshire got stuck in to World Environment Day last week, as part of their continual commitment to sustainability in practice. As well as encouraging staff to make pledges, calculate their own carbon footprints, and pedal to make smoothies, they unveiled a pet owner newsletter to make suggestions on green pet ownership and offered reusable water bottles to clients seen at Davies on June 5th.

      Today, 09:24 AM
    • Purina reveals a revolutionary approach to managing cat allergens
      by Kristina Kisbee

      For the first time in history, Purina scientists demonstrate a proactive way to significantly reduce the active levels of the major cat allergen, Fel d1, at its source in cats’ saliva. As many as one in five adults worldwide are sensitised to cat allergens.

      Avoiding cats is a cornerstone of managing allergens, an approach that may leave cats looking for a new home. Taking advantage of natural allergen-antibody interactions, Purina researchers discovered how to safely
      Today, 09:20 AM
    • Vets urged to THINK TWICE this Dry Eye Awareness Month
      by Kristina Kisbee

      Ocular conditions account for around one in ten canine consultations in first opinion practices1 and in the lead up to Dry Eye Awareness Month, Bayer are asking vets to think twice about their approach to Dry Eye management.

      In the case of KCS, early diagnosis and treatment can have a significant impact on prognosis, but unfortunately, 46% of dog owners are not aware of the risks.2 Some KCS cases may present with quite mild clinical signs, particularly in the early stages
      14-06-2019, 07:07 AM
    • Record-breaking VET Festival Champions Wellness
      by Kristina Kisbee

      Notching up record delegate and exhibitor numbers for 2019, this year’s VET Festival, received an overwhelmingly positive response from delegates for the calibre of speakers and entertainment. The event took place at Loseley Park, Guildford on 7-8 June.

      With wellness a strong focus for VET Festival, the Wellness lecture tent was packed for Lara Heimann, an American who has achieved global recognition for her unique vinyasa yoga style and regularly leads international
      14-06-2019, 07:06 AM
    • Vetsure launch new Large Animal and Equine Buysure Platinum buying group services
      by Kristina Kisbee

      Since their inception 10 years ago, Vetsure have been offering market-leading purchase savings to all practice types through their Buysure for Vets and Buysure Platinum buying groups. Until recently, however, their Platinum offering – whereby members benefit from corporate terms in return for use of preferred products – has been limited to small animal practices. That has all changed now with the launch of the LA/Equine Buysure Platinum Group.

      “There is considerable disruption
      13-06-2019, 11:51 AM