google-site-verification: google28f501b00d980d5f.html Pets at Home Group Plc: Executive Management Team changes - Vetpol Community

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  • Pets at Home Group Plc: Executive Management Team changes

    Pets at Home, the UK’s leading pet care business, is pleased to announce the appointment of Robert Kent as Group Chief Data Officer. Andrei Balta, Chief Executive Officer of the Vet Group, will leave the business.

    Peter Pritchard, Group Chief Executive Officer, commented: “It is six months since I took over the role of Group CEO and trading momentum continues right across the business. I am taking the time to assess our strategy and develop the plan that will ensure Pets at Home remains successful over the long term. I have spoken before about my intention to focus more on digital assets, tap into the vast potential of our data and take action to ensure our vet business reaches its full potential. I am committed to transforming Pets at Home into an integrated pet care business, with the best leadership team to deliver our vision.

    I’m therefore delighted that Robert Kent will be joining us as Chief Data Officer. The CDO is both a new and strategically important appointment for Pets at Home, where Robert’s wealth of expertise will help us maximise the value of our data. In particular, uniting the huge volume of pet and customer information that sits within our VIP loyalty scheme and veterinary client databases, so we can deliver products and services to customers that are more relevant and convenient.

    We will also see the departure of Andrei Balta as CEO of the Vet Group. After seven years with both the veterinary and retail businesses, Andrei has decided to leave and I would like to thank him for his contribution to Pets at Home. I will temporarily assume the role of Vet Group CEO and facilitate a thorough and orderly handover with Andrei.”

    Robert Kent commented: “Pets at Home is a specialist retailer that has been very successful in the UK pet market. Now is the time for the business to take the next step towards becoming a world class pet care provider, which will need a more integrated, fast moving approach to meet pet owners’ needs. I look forward to working with Peter and the team to unlock the wealth of data within the business, so that we can better deliver the products and services customers really want.”

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