google-site-verification: google28f501b00d980d5f.html New Year, New Identity! The VPMA becomes the VMG - Vetpol Community


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New Year, New Identity! The VPMA becomes the VMG


  • New Year, New Identity! The VPMA becomes the VMG

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    The Veterinary Practice Management Association (VPMA) has changed its trading name to the Veterinary Management Group, or VMG. The new identity includes a logo incorporating the strapline, Learn, Share, Grow, to highlight the values at the heart of the organisation. A new website,, has been launched, with a private members’ area where resources are available from CPD to protocols. The group’s online reach has been extended to include LinkedIn in addition to Facebook and Twitter.

    The group’s Board, led by outgoing president, Renay Rickard and in-coming president, Julie Beacham, decided to change the trading name to better reflect the diverse nature of the organisation’s membership and promote inclusivity. The group’s 900+ members were informed of the identity change in December 2017, ahead of the VMG brand launch at VPMA-SPVS Congress in January 2018.

    In parallel with evolving models of veterinary business management, the group has seen its membership expand to include clinical and non-clinical team members from practice, as well as those from industry and academia.

    Ms Rickard explained, “We are seeing a trend where the veterinary practice manager role is now complemented by - and in some cases superseded by - tiers of team leaders, many with management responsibilities and interests. This is reflected in our membership, which is increasingly diverse – we have growing numbers of members from the clinical side of practice, such as Head Nurses and Vet Team Leads, as well as involvement from Front-of-House and administration teams. In larger group practices, we have operations staff, marketing managers, finance teams and so on all joining up.

    “Part of the success of our organisation is that we have attracted and catered for these diverse roles. Our New to Management series of CPD webinars last year was one example, and we will build on this in 2018, adding in new content. 2018 will also see a new structure for our regional group meetings, with roadshows and day events.
    “This diversity in membership brings vibrancy and new ideas with it, vital to the life-blood of any organisation. Our aim is to be inclusive and cater for the needs of anyone with an interest in management through development and support.”
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