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Royal canin® launches customisable video starring your cat or dog

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  • Royal canin® launches customisable video starring your cat or dog

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    Interactive Social Video Is Part of the company’s new “Feed Their Nature. Not Yours.”

    For almost 50 years, ROYAL CANIN® has developed scientifically based pet health nutrition with the real needs of individual cats and dogs at the centre of its activities. To demonstrate the extent that its world revolves around our pets, the company has launched an interactive social video that allows pet owners to instantly personalise scenes with their dog or cat. The video is part of a new educational awareness initiative, which aims to help pet owners better understand their pet’s needs by better understanding what science has proven makes them uniquely different from each other as well as people.

    The #FeedTheirNature customisable video (http://feedtheirnature.royalcanin.com/en-GB) takes pet owners on a quick, intimate trip through ROYAL CANIN®’s headquarters in Aimargues, southern France, and offers a unique look into its single most important mission: making tailor-made pet food that helps dogs and cats be the most magnificent animals they can be. It takes only a few minutes for pet owners to upload a photo of their dog or cat along with the pet’s name. Once the video is accepted and rendered, pet owners will be able to catch a glimpse of their dog or cat in two select scenes.

    “We understand how much people love their pets, but no matter how well we think we know them, dogs and cats can never really tell us what they need. Science and observation help fill this communication gap,” said Clare Hemmings, Scientific Communications Manager at ROYAL CANIN®. “The video is an exciting way to personalise the relationship between pets and people in a different way – by emphasising the unique, individual nature and needs of dogs and cats.”

    Consumers can create their personalized #FeedTheirNature video from 5th June to 16th July athttp://feedtheirnature.royalcanin.com/en-GB. Programme terms and conditions apply. Participating pet owners are encouraged to use the hashtag #FeedTheirNature to share the video with friends and family across their social channels.

    The #FeedTheirNature video and “Feed Their Nature. Not Yours.” initiative is rolling out in markets around the world, including the United Kingdom and Ireland

    ABOUT ROYAL CANIN®

    ROYAL CANIN® is a leader in science-based cat and dog health nutrition. Founded by a veterinarian in 1968, ROYAL CANIN® has more than 50 years of experience in delivering individualised nutritional solutions. In collaboration with an expert team of nutritionists, breeders and veterinarians from around the world, ROYAL CANIN® places cats and dogs at the central point of the innovation process. The ROYAL CANIN® range offers diets based on size, age, breed, lifestyle and therapeutic requirements. ROYAL CANIN® diets are available at veterinary practices and specialist pet stores nationwide. ROYAL CANIN® is a subsidiary of Mars, Incorporated. To learn more about ROYAL CANIN®, visit www.royalcanin.co.uk orwww.royalcanin.ie or visithttps://www.facebook.com/RoyalCaninUK/.






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