Announcement

Collapse
No announcement yet.

Royal canin® launches customisable video starring your cat or dog

Collapse
X
Collapse

  • Royal canin® launches customisable video starring your cat or dog

    Click image for larger version

Name:	2016-Bengal-000307.jpg
Views:	2
Size:	2.74 MB
ID:	43108Click image for larger version

Name:	2016-German-Shepherd_Adult_Brand_BreedCampaign2016.tif-000004 (2).jpg
Views:	2
Size:	3.78 MB
ID:	43110

    Interactive Social Video Is Part of the company’s new “Feed Their Nature. Not Yours.”

    For almost 50 years, ROYAL CANIN® has developed scientifically based pet health nutrition with the real needs of individual cats and dogs at the centre of its activities. To demonstrate the extent that its world revolves around our pets, the company has launched an interactive social video that allows pet owners to instantly personalise scenes with their dog or cat. The video is part of a new educational awareness initiative, which aims to help pet owners better understand their pet’s needs by better understanding what science has proven makes them uniquely different from each other as well as people.

    The #FeedTheirNature customisable video (http://feedtheirnature.royalcanin.com/en-GB) takes pet owners on a quick, intimate trip through ROYAL CANIN®’s headquarters in Aimargues, southern France, and offers a unique look into its single most important mission: making tailor-made pet food that helps dogs and cats be the most magnificent animals they can be. It takes only a few minutes for pet owners to upload a photo of their dog or cat along with the pet’s name. Once the video is accepted and rendered, pet owners will be able to catch a glimpse of their dog or cat in two select scenes.

    “We understand how much people love their pets, but no matter how well we think we know them, dogs and cats can never really tell us what they need. Science and observation help fill this communication gap,” said Clare Hemmings, Scientific Communications Manager at ROYAL CANIN®. “The video is an exciting way to personalise the relationship between pets and people in a different way – by emphasising the unique, individual nature and needs of dogs and cats.”

    Consumers can create their personalized #FeedTheirNature video from 5th June to 16th July athttp://feedtheirnature.royalcanin.com/en-GB. Programme terms and conditions apply. Participating pet owners are encouraged to use the hashtag #FeedTheirNature to share the video with friends and family across their social channels.

    The #FeedTheirNature video and “Feed Their Nature. Not Yours.” initiative is rolling out in markets around the world, including the United Kingdom and Ireland

    ABOUT ROYAL CANIN®

    ROYAL CANIN® is a leader in science-based cat and dog health nutrition. Founded by a veterinarian in 1968, ROYAL CANIN® has more than 50 years of experience in delivering individualised nutritional solutions. In collaboration with an expert team of nutritionists, breeders and veterinarians from around the world, ROYAL CANIN® places cats and dogs at the central point of the innovation process. The ROYAL CANIN® range offers diets based on size, age, breed, lifestyle and therapeutic requirements. ROYAL CANIN® diets are available at veterinary practices and specialist pet stores nationwide. ROYAL CANIN® is a subsidiary of Mars, Incorporated. To learn more about ROYAL CANIN®, visit www.royalcanin.co.uk orwww.royalcanin.ie or visithttps://www.facebook.com/RoyalCaninUK/.






    Attached Files
      Posting comments is disabled.

    Article Tags

    Collapse

    Latest Articles

    Collapse

    • FELISCRATCH by FELIWAY presented with ‘Cat Friendly’ Award
      Caroline Johnson


      Ceva’s FELISCRATCH by FELIWAYwas presented with a ‘Cat Friendly’ Award by International Cat Care (iCatCare) at a glittering awards ceremony at the Kensington Roof Gardens in London on 14th July.

      FELISCRATCH by FELIWAY was presented with the award in recognition of making a real difference to cat wellbeing and welfare in the last twelve months. It is just the latest FELIWAY product to be presented with iCatCare’s ‘Cat Friendly’ accolade with both FELIWAY FRIENDS and FELIWAY...
      Yesterday, 11:15 AM
    • WSAVA, Hill's Announce 2017 'Next Generation' Veterinary Award Winner: Judges praise commitment to raising standards of veterinary care in the Balkans
      Jo Kitson


      Dr. Luba Gancheva, a Bulgarian veterinarian who now lives and works in Romania, has been named by the World Small Animal Veterinary Association (WSAVA) and Hill's Pet Nutrition as the winner of the 2017 ‘Next Generation’ Veterinary Award. The award acknowledges the work of a veterinarian who graduated within the past ten years and who has contributed significantly to the betterment of companion animals, the veterinary profession and society at large.

      "Millennial
      ...
      22-07-2017, 09:04 AM
    • Six veterinary surgeons at Davies awarded Fellowship by RCVS
      Jo Kitson

      Front row left to right: Dr Clive Elwood, Laurent Garosi, Nat Whitley.
      Back row left to right: David Gould, Ian Battersby, Dr Jerry Davies


      Six vets at Davies Veterinary Specialists (Davies) have been awarded Fellowships by the Royal College of Veterinary Surgeons (RCVS). Fellowship is the highest status of membership of the College.

      Davies, based in Higham Gobion, Hertfordshire, is one of the largest and most diverse small animal veterinary referral centres
      ...
      19-07-2017, 11:43 AM
    • New research confirms that diet can help manage gastric ulcer syndrome
      Jo Kitson


      Equine Gastric Ulcer Syndrome (EGUS) can affect any horse. It can cause discomfort and may have a detrimental effect on behaviour and performance but new research has confirmed that a suitable diet can help to manage the condition, especially after veterinary treatment is stopped.

      EGUS refers to the ulceration of the horse’s stomach lining. Several factors, including nutrition, have been shown to increase the risk of ulcers occurring, particularly in the non-glandular
      ...
      19-07-2017, 11:35 AM
    • Lumbry Park Launches Advanced Dentistry Referral Service
      Jo Kitson


      Lumbry Park Veterinary Specialists has launched an advanced dentistry referral service led by Dr Matthew Oxford, BVM&S, GPCert (SAS) MRCVS.

      Dr Oxford, a European Certificate holder in Small Animal Surgery, is one of a small group of veterinary dentists in the UK. He has a special interest in the endodontic (root canal) treatment of teeth. Lumbry Park Veterinary Specialists, based in Alton, Hampshire, is one of the most advanced, multi-disciplinary specialist veterinary
      ...
      19-07-2017, 10:55 AM
    • End of Life Session Scheduled for BEVA Congress
      Jo Kitson


      Quality of life and end of life should go hand in hand yet a balanced assessment and a final decision can be subjective and highly emotive, making a vet’s job even more challenging. BEVA Congress 13-16 September 2017 will be devoting an afternoon of discussion to this sensitive topic on Friday 15 September, at Liverpool Arena Convention Centre.

      Making the decision to end the life of a horse is probably the most difficult aspect of owning or caring for one and the process
      ...
      19-07-2017, 10:44 AM
    Working...
    X