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Most dog owners believe they are acting responsibly by cleaning up after their pet but actually each time they scoop the poop they can leave behind millions of viruses and bacteria – around 25 million per poo, in fact –some of which can pose significant risks to dogs and people.

These bugs can be responsible for digestive upsets and more serious conditions. One rugby player almost lost his foot after a wound sustained on the pitch became infected by bacteria from dog faeces and this isn’t uncommon. Dogs themselves can also become victim too – there are over 20,000 cases of Parvovirus and hundreds of canine deaths reported by PDSA hospitals alone.

British inventor Kevan Norton says the problem is underestimated because pet owners can’t see the millions of germs left behind after scooping and don’t understand the risks, “It’s very much out of sight, out of mind until something goes wrong.”

Kevan’s response to the problem was to develop a new product called PooGuard™ which aims to help pet owners Pick Up Properly. PooGuard is a foaming disinfectant that is simply sprayed onto the ground after pick-up to destroy 99.99% of viruses and bacteria found in dog faeces and it’s tough enough to kill Parvovirus, Giardia, Salmonella, Enterobacter and Streptococcus. A bitter repellent discourages the pet from approaching treated poo, also helping to prevent spread while the product gets to work. It’s safe to use around children and pets, can be used indoors and out and doesn’t harm the environment.

For veterinary practices that use outdoor exercise areas for patients or that have grassed areas around the building, it provides a way to reduce the risk of cross infection. It’s also a useful recommendation to give when patients present with gastrointestinal conditions due to infectious agents, helping reduce the risk of spread within the community.

PooGuard was awarded pet product innovation of the year by the pet industry and is available from Henry Schein and Pedigree Wholesale as a handy 50 ml carry size to use during walks and a 300 ml can to use in and around the home, in parks, or on sports pitches before play starts.

For further information visit www.poo-guard.com. Follow PooGuard on Twitter @PooGuardLtd, or on Facebook @PooGuard.