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Ceva Animal Health is launching a major new national TV advertising campaign to highlight the benefits of its leading veterinary behaviour product, FELIWAY® amongst cat owners.
The 30 second advertisement will feature the real life story of Clare and her rescue cat, Mewsli, which would often hide under the bed and scratch the side of the chair due to being scared and anxious. The advertisement shows Clare using a FELIWAY diffuser in her home and the remarkable change in Mewsli’s behaviour which sees her become a content and happy cat. The advertisement rounds off with information on FELIWAY FRIENDS, Ceva’s innovative new pheromone which is clinically proven to help reduce tensions and conflicts in households with more than one cat.
Aimed at ABC1 women, the advertisement will air at the beginning of July on ITV1, Channel 4, Channel 5, digital channels including E4, Film4, ITV2, ITV3 and ITVBe and London Live. It will be supported by Sky AdSmart, the revolutionary approach to TV advertising which will enable the FELIWAY advertisement to directly target pet owners.
For further information on FELIWAY, please visit www.feliway.com.
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